To drive brand awareness for Kernel Season’s delicious line of popcorn seasonings we decided to “shake things up” by challenging the audience to, well, “shake it!” Partnering with TikTok Influencers Cost ‘n Mayor, we created a fun dance challenge where consumers could enter to win big prizes like $5,000 in Best Buy Gift Cards and Kernel Season’s products!
CD and Design: Melissa Egan and Sam Sanchez   Copy: Sheila Trinley
The #MakeEveryMomentPop Dance Contest was divided into three phases; Warm Up to drive interest in the upcoming contest, Entry to drive action on the microsite and Voting to support participation on the microsite.
TikTok influencers Cost ‘n Mayor created an instructional & final dance video, which was published & promoted across both the @CostnMayor pages & @KernelSeasons social media pages. Promoted content & unpublished ads were served across Facebook & Instagram, and TikTok throughout the duration of the program to support microsite traffic.
The Shake On Top program was a huge success with over 260,000 click throughs to the microsite. 10MM engagements and over 20MM impressions.
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